A Complete Guide to WordPress SEO

Google’s number one goal is to produce relevant search results for internet users. Because Google can’t individually visit every website on the web to determine how “relevant” it is, Google has set algorithms that calculate the relevance of a website.

Here are the major factors that Google takes into consideration:

  1. Keywords and Keyword Density
  2. Title Tags and Meta Descriptions
  3. Frequently Updated Content
  4. Traffic Volume
  5. Relevancy of Inbound Links (Backlinks)
  6. Total Amount of Unique Content
  7. Navigation and Layout of a website
  8. Website Speed

Each one of these 8 factors determines a website’s overall relevancy and ranking in search engines. In Google’s mind, a well-built, high traffic website with plenty of fresh content, optimized keywords, and solid backlinks is what determines relevancy. It has very little to with any self-perceived sense of value or size in terms of employees.

Optimizing WordPress for SEO

Table of Contents

  1. Basic Set Up
    1. Permalinks
    2. www vs non-www
    3. Site Title and Site Description
  2. Writing Content
    1. Developing a Plan
    2. Keyword Optimization
    3. Re-writing Title Tags and Descriptions
    4. Tags, Categories, and Archives
    5. Image Titles and Alt Tags
  3. Site Architecture
    1. Heading Structure
    2. Having Content “Above the Fold”
    3. Maximizing Widgets
    4. Breadcrumb Navigation
    5. Interlinking Pages and Posts
  4. Streamlining WordPress for Speed
    1. Minifying HTML, JavaScript, and CSS
    2. Utilizing Caching
    3. Compressing Images
    4. Eliminating Unnecessary Features
    5. Serving Scaled Images
    6. CDN and Other Server Related Upgrades
    7. Dedicated Server or Virtual Private Server
  5. Off Page SEO
    1. Backlinking
    2. Building a Following
    3. Social Networking
  6. Tracking Conversions
    1. Google Analytics
    2. RSS Subscribers and Newsletter Subscribers